About Us

Oui Babe was born in 2016 in Tasmania, Australia, with a simple idea: to bring beautiful pieces to little wardrobes. We began as a small online boutique curating baby and kids clothing from around the world.

Having previously worked in a bridal boutique, founder Ange saw an opportunity to design flower girl dresses that felt both beautiful and effortless. What started as a single design quickly grew into a full collection - and today, every Oui Babe dress is exclusively designed in-house.

In 2020, life took us across the country to Western Australia. From our warehouse in Yanchep, we now send our designs to customers all over the world - designs made for life’s most magical moments.

Giving back is woven into everything we do. Since 2018, we’ve partnered with i=Change, donating $5 from every order to charities making a real difference. Together with our customers, we’ve raised over $90,000 (and counting).

Our dresses are made in partnership with two trusted manufacturers in China, producing exceptional quality in fair working conditions. These long-term relationships are built on respect, transparency, and a shared commitment to craftsmanship.

We’re endlessly grateful for every customer who chooses Oui Babe. Seeing your little ones in our designs is the most rewarding part of what we do - and we’d love to be part of your next special occasion.