Pure White vs. Ivory Flower Girl Dresses: What’s the Difference?

When choosing the perfect flower girl dress, one of the most common questions is whether to go with pure white or ivory. While both are classic bridal tones, they each offer a slightly different look and feel.

Pure White: Crisp, Bright, and Classic

Pure white dresses, like our new Cleo Dress – Pure White, are bright and crisp, with no warm undertones. They pair beautifully with modern, stark-white bridal gowns and create a striking contrast against darker floral arrangements or accessories. Keep in mind that under certain lighting, such as LED or fluorescent lights, pure white fabrics can sometimes reflect a subtle blue tone, giving them a cool, icy appearance.

Ivory: Soft, Warm, and Timeless

The majority of our flower girl dresses are a light ivory—a soft, slightly warm shade that’s very close to white but without the starkness of pure white. Ivory dresses complement most wedding dresses, which often have a touch of warmth in their fabrics, making them blend seamlessly into the overall bridal aesthetic.

Which Should You Choose?

• If the bride’s gown is pure white, a matching flower girl dress will keep the look cohesive.
• If the bride’s gown is ivory, champagne, or off-white, a light ivory flower girl dress will likely be the best match.
• If you’re unsure, a light ivory dress is the most versatile choice - it suits almost any wedding style!

For our full collection of flower girl dresses, including our first pure white style, shop now at Oui Babe.

Frequently Asked Questions

What is the difference between white and ivory flower girl dresses?

Pure white flower girl dresses are bright and crisp with no warm undertones, while ivory dresses have a slightly warm, soft hue that blends well with most bridal gowns.

Should a flower girl dress match the bride’s dress?

It’s not a strict rule, but it’s a good idea to choose a flower girl dress that complements the bride’s gown. If the bride is wearing ivory, a light ivory dress will create a cohesive look. If the bride’s dress is pure white, a pure white flower girl dress will match best.

Can ivory and white dresses be worn together in a wedding?

Yes! Many modern weddings mix ivory and white tones beautifully. A light ivory flower girl dress can still look lovely next to a pure white wedding gown, as long as the tones don’t clash.

Which flower girl dress colour is more popular?

Ivory is generally the most popular choice because it matches the majority of wedding dresses, which tend to have warm undertones rather than being stark white. However, some brides prefer the crisp look of pure white, especially for modern and minimalist weddings.